Georgie and her team have been Inglewood business locals since 2006. After being on the corner of Normanby and Beaufort, she has grown her business and team up in the place she fell in love with all those years ago. We caught up with Georgie to talk through her business and journey. Take 10 and have a read about Etain Hair Skin and Hair Clinic…
Hello, I am Georgie, owner of Etain.
I’m a massage therapist, reflexologist and creative who jumped into owning my own beauty salon back in 2006. Having a passion for whole body health, I felt combing beauty treatments with holistic therapies was a match made in heaven.
What is the business about?
Etain skin-health-body began in April 2006, I remember the day like it was yesterday.
Etain became a beauty, body and hair salon with a mission to make all treatments accessible to everyone. I believe the power of touch is an amazing tool to assist everyone and anyone.
What is unique about your business?
I believe we have always been unique as we have continued to grow and evolve with the needs of our clients and community.
I never like being the same and always felt that every business needs to stand out from the crowd so with every decision made on whatever treatments we do or brands we stock the research is so very important.
At present I am so very proud to say that we are a fully Sustainable Salon, that carries Organic or Natural brands that we truly believe give back to the community.
How did you get your idea or concept for the business?
Just having a passion to assist the body to self-heal with the help of complementary therapies and combining that with beauty allows you to meet so many people and assist them however they need at that time in their lives.
Tell us about yourself – what is your background?
I’m originally from East London and began my journey into complementary therapy when I trained as a Reflexologist many moons ago. I then got the bug for learning and went onto train as a holistic massage therapist, which led me to LaStone therapy (hot and cold stone massage). I loved it so much I went on to train as an Instructor in the UK and America. I brought LaStone Therapy to Australia in Feb 2004. From there I taught all over Australia in Spas, Colleges, Salons and The Dermal Institute. I still teach today by request and love it with a passion.
Why Inglewood and what were the reasons for choosing this area?
I was lucky enough to teach LaStone Therapy in Inglewood and totally fell in love with the area. Inglewood felt like a second home. I fell in love with the character houses and tree lined streets.
Can you describe your customers?
Our customers are the most beautiful people and we all love coming to work and catching up on their next adventures or just chatting about the family. We have made some great friends and they have followed us on our journeys and we love following them on theirs. From finding their first job, getting married, having families and to now cutting their child’s hair, they are all a real joy to know.
What gets you out of bed in the morning?
My passion to continually grow as a person, learn new things, make new friends and live life to the full. I suffer from anxiety which at different stages in my life have left me quite incapacitated so when things are good, I take full advantage of life by stepping outside, taking that breath, and enjoying the freedom we take for granted.
What does a typical day look like for you?
That’s a good one. I am at present helping my husband in his business, running Etain and Studying Cosmetic Science, so each day can be very different.
Funniest/most memorable client request?
I think being a massage therapist when I started out led me to become quite used to some very weird requests, I bet you can all guess what they were.
What’s the most rewarding thing about running your own business?
The most rewarding thing is working with all the amazing therapists and stylist I have met over the years of owning Etain. Etain would not exist without them, we have always been a real team and I am so proud of them all. I love being part of their lives and have watched them grow, get married and now have families, it’s just awesome… At present there is Sarah, Jessica, Kate and Stephanie and I adore them all and feel extremely lucky to have them all in my life.
What’s the smartest thing you did for the first year?
I can’t say I did anything smart in my first year, I was very green and had no idea how to run a business. I was a massage/complementary therapist who just wanted to help people feel great. I have learnt on the go and made many mistakes.
Best thing about working in Inglewood?
Being amongst some amazing small businesses and the Inglewood Community.
Favourite coffee haunt?!
Sugar and Nice, Marnee and her team are just awesome. Any excuse for a chai latte and a cinnamon scroll and I’m there…
Dark Chocolate, just love the richness of flavour and it goes so well with my favourite fruit Raspberries.
Shop 2 and 3, 890 Beaufort Street,