Open since November 2018, Jordan and his team are the start of a long list of people who have decided to make Inglewood their place of work. Jordan and his team work with one simple tool to create healthy and neat dreadlocks. Find out exactly what that is by reading below!
1// What is the business about?
OCD + Co is the shop name and my business is called Obsessive Compulsive Dreadlocks. We specialise in creating and maintaining dreadlocks, just using a crochet hook, no wax or nasty products. We make very neat, clean dreadlocks and advise on the best aftercare to keep them looking amazing and healthy. We also share the space with Hair Mastery Perth who are an amazing hairdressing duo specialising in blondes.
2// What is unique about your business?
I think what we do is very unique, there are very few salons in Perth that specialise in dreadlocks, which means we have clients from all over the state coming to see us. Keeps things fun and interesting having clients from such diverse backgrounds.
3// How did you get your idea or concept for the business?
I lived in Melbourne for over 10 years, which is where I learnt my trade. I travelled between Perth and Melbourne for 4 years looking after my clientele in both states before making the move back to Perth and making it home once again. There definitely seemed to be a high demand in Perth for quality dreadlock work and we were happy to fill that gap in the market and our clients seem pretty glad that we did!
4// Why Inglewood?
Beaufort Street has always been my favourite street in Perth, I think it has the coolest mix of businesses and has the best vibe and we wanted to be part of it all and add to its vibrancy. We’ve been open in Inglewood since November and are very happy! We have amazing neighbours at Cult Cosmetica, Total Brow and Hoodburger and are excited about our upcoming neighbours Clear Mind Studio. I think It’s an amazing time for Inglewood!
5// What gets you out of bed in the morning?
Coffee helps, then just the excitement of what we’re doing that day!
6// What does a typical day look like for you?
We try to squeeze in as much caffeine as possible before starting our days as we spend 2-3 hours minimum with most clients and up to 8 hours with some, so don’t always get a lot of breaks. There’s not really any shortcuts with what we do, so days can be quite long. On the plus side, we spend our days talking to and learning about so many amazing people, so that really helps!
7// What’s the most rewarding thing about running your own business?
The freedom! Also, just being able to create something that people love and appreciate, makes all the effort worth it.
8// What’s the most surprising thing about running your own business?
All the behind the scenes stuff! A lot of work goes into all the advertising and social media, to actually get to the point where you have clients in those chairs every day. Luckily, I love doing all that stuff, but is a lot more work than most people would think.
9// What’s the smartest business or life hack you use?!
Scheduling posts on social media! Saves so much time and means you can have things posted at your busiest times without having to always think about it.
10// Company’s mantra?
Highest quality work, each and every time.