As soon as Karen and Craig got in touch with Inglewood On Beaufort they introduced themselves and their new business, Clear Mind Studio, we were excited, because it was going to be a dedicated studio focussing on the cleansing of your mind as well as your body. And, the only open floatation tank in Perth!
Therefore, we wanted to find out more….
1// What is the business about?
Clear Mind Studio is an ‘Urban Retreat for the Mind.’ A place where you can relax, unwind, and leave feeling like a better version of yourself.
We are a wellness studio offering floatation therapy, infrared sauna, yoga, mat pilates, remedial massage and wellness workshops.
We aim to create a mindful community by hosting weekly free community evenings.
2// What is unique about your business?
We have a few unique features which we are excited about. There are many people that would like to try floating but have never tried it because they are claustrophobic or anxious. That’s when we decided to introduce an open float pool, which is a 2.5m diameter circular pool situated in it’s own private temperature and humidity-controlled room, so you get all the float pod benefits but there’s no lid to close. It’s big enough to fit two people, so you can float with your bestie in the same pool. We shipped it over from England, and it will be Perth’s only open float pool!
We are the only studio in Perth to have both floatation therapy and a yoga studio. I love floatation, but it always takes me 20 mins or so to get into the zone, and I thought why has no one combined yoga with floatation. In Shavasana, at the end of a yoga class, I feel so relaxed I don’t want to leave, wouldn’t it be great to just slip into a float pod instead of leaving.
We also have an infrared yoga sauna, for all the hot yoga fans!
3// How did you get your idea or concept for the business?
In the last few years we have been on our own health and wellbeing journey. I found the only thing that really made me feel good was meditation and floatation. I tried to pursued Craig to buy a float tank for our house, but we would have to lose our spare bedroom! The idea grew arms and legs as we realised that instead of driving around the city floating, doing yoga, getting a massage, or infrared sauna in different places, we could create a wellness studio with everything under one roof.
We always wanted to have our own business. Craig used to work FIFO and it wasn’t really working out for our family life so when he was made redundant it was the perfect time to follow our dreams.
4// How did you decide on your brand name ‘CLEAR MIND STUDIO’?
I kept a note in my phone and every time I thought of a name I wrote it down (I still have the list!). None of the names really stuck, then I heard someone talk about ‘clearing their mind’ and I thought it was perfect for our studio.
5// What’s your story, tell us about yourselves?
Clear Mind is owned by my husband, Craig and I (Karen). We’re originally from Scotland. Craig moved to Perth 7 years ago to work in the oil and gas industry. A few months after he moved to Perth he came back to Europe for a holiday to Ibiza, and that’s where we met! He persuaded me to move to Perth to be with him. I took a leap of faith and now we’ve been married almost 3 years (and I’ve been in Perth 5 years).
When we’re not at the studio were usually out for breakfast or coffee in the local neighbourhood or hanging out with our golden retriever, Amber, who features heavily on our Instagram.
6// Why Inglewood?
Inglewood is a great neighbourhood (and its close to our home).
It has an amazing community feel and there’s loads of awesome small businesses already in the area that compliment our biz. The Monday Night Market brings together so many people and we want to add to it by offering our free wellness talks to the community. We often think how lucky we are to be opening a business on Beaufort street.
7// Describe your ideal customer?
Me! I am our ideal customer! Stressed, anxious and in need of a pick me up both physically and mentally.
8// What gets you out of bed in the morning?
Our dog, Amber, jumps on the bed at 5.55am every morning ‘cause she knows it’s walkies time. I’m definitely a morning person. I really struggle with events that involve being awake after 9.30pm.
9// Most memorable facepalm moment?
I thought we would be open last December, then it moved to early March, then late March, then April and now we finally have an opening date of 4th June. I just didn’t consider how long the council would take to do their side of the paperwork. In hindsight it’s kinda amusing that I originally thought we’d open before Christmas. What was I thinking!?
10// What’s the most rewarding thing about running your own business?
Being your own boss and knowing that your decisions will make a difference (good or bad!). The best thing is knowing that you are offering the community something that could make their lives better. Owning your own infrared sauna is pretty cool too!
11// What’s the smartest business or life hack you use?!
Meditation! It changed my life. You can start as easy as downloading an app for your phone with guided meditations to follow.
Whenever I feel in a slump or feel like I have no creative energy I go for a float. It helps me clear my thoughts and think up new ideas.
An infrared sauna is a great pick up too, if you’re feeling a bit under the weather.
At home our smartest hack is getting a weekly organic veg box delivered. So, even when we’ve been super busy working in the studio and haven’t had time for the weekly shop, we still have a fridge full of fruit and veg.
12// Company’s mantra?
I wrote Clear Mind Studio’s Mission Statement pretty early on in the biz process:
An Urban Retreat for the Mind.
A Peaceful Place to Escape to When Your Thoughts Feel Out of Sync.
A Community Ready to Nourish Your Journey Towards Inner Peace and Calm.
A Place to Clear Your Mind, Gather Your Thoughts and Restore Your Glow, Leaving a Better You, Ready to Enrich the World Around You.
13// Who is / are your role model(s)?
I really admire people who have quit their professional or corporate career to follow their dreams. Therefore, when something isn’t aligning with them and they do something about it. Most of our yoga teachers and staff have previous corporate backgrounds which they quit for a better life.
14// Favourite coffee haunt?
Ooooh That’s such a difficult question ‘cause I love coffee!’ I love Finlay and Sons for a coffee catch-up with friends or Betty and Dave’s for a quick takeaway coffee if we’re busy. If it’s a post dog walk coffee, we like Cool Breeze at Riverside Gardens or Holly Rayes in Bassendean.
15// Guilty pleasure?
Craig’s guilty pleasure is the chicken burger at Finlay and Sons. We often have the ‘is it too early for a burger’ convo (If you’re wondering, the answer is no, ‘cause it’s on the breakfast menu!).
I’m a burger fan too and we have been known to visit Hoodburger from time to time whilst working late in the studio. It’s all about balance though – our days usually start with a green juice or smoothie.
16// When does the business open?
Our studio opens 4th June with a 2 weeks unlimited yoga for $60 special. Our floatation therapy will open at the end of the month.
After all that, who wouldn’t want to get in touch with Karen, Craig and the Clear Mind Studio gang? And, there are lots of ways to see what they are about and book a class.
Clear Mind Studio
835 Beaufort Street