We have a new Favourite in Inglewood

Say whaaaat?! A concept store that promotes conscious shopping, positive body image and community driven living?  Of course we wanted to find out about the incredibly fierce ladies behind Favourite Daughter.

Favourite Daughters Scout and Finn

So, we dragged Scout and Finn away from ‘Say Yes To The Dress’ for 10 minutes to give us the low-down on what it’s like running their new store, Favourite Daughter.

What is the business about?

Favourite Daughter is the creation and collaboration of sisters Scout and Finlay Rayner. Favourite Daughter is a family owned and managed Activewear, Wellness and Lifestyle Boutique. The aim of our business is to design a place to promote conscious consumerism, sustainable living and positive relationships between ones self and their communities.

What is unique about your business?

Favourite Daughter combines activewear, lifestyle and wellness into one place. Our uniqueness lies in our encouragement of sustainable and community driven living. Sustainability and work ethics are important to us, so we seek as much as possible to use brands that embrace our philosophy and ideology.

How did you get your concept for the business?

Inglewood is a growing community hub, with a growing selection of fitness, yoga and pilates centres. We love working out and wearing activewear, but we found there is a lack of activewear available in our area. With our customer base having to rely on online shopping or driving to the other side of Perth we felt there was definitely a niche for what we offer. We are also super conscious of what skincare products we use and this is where the wellness side comes in. 

We were inspired to create a space to combine these passions and therefore Favourite Daughter only stocks cruelty free, organic and chemical free skincare products. And coupled with our hand selected pieces we are hoping our customers will curate a wardrobe full of consciously consumed pieces which have been bought and handled with care and love while simultaneously building the culture and vibe of our Inglewood community.

How did you decide on your brand name ‘Favourite Daughter’?

Well, our parents café, Finlay and Sons (across the road) is named after Finlay, so she gets asked a lot if she is the favourite daughter. We also get asked a lot if the next cafe will be named after Scout or our little sister Harper and when we started this venture we sat around joking, “are we going to call this one after the favourite daughter”. And well, that’s it.

Why Inglewood? What’s your story, tell us about yourselves?

Why not Inglewood!? 
You may have seen us around at Finlay and Sons, we have been in Inglewood for four years now and we love the incredible atmosphere of the community! A huge passion for the both of us is the growing lack of connectedness within “modern” neighbourhoods. Through Finlay and Sons, and now Favourite Daughter, we wish to extend the growing Inglewood Beaufort Street strip to create a hub for the community. There is a great energy in Inglewood with the creation of many new businesses in a range of fields so it is very exciting to be able to contribute to that.

Describe your ideal customer?

It is critical to our ethos and business concept that our store and products are inclusive. Our ideal customer covers a wide age bracket with pricing inclusive to both younger and more mature customers. The selection of our brands has been centred on the idea of promoting body positivity so you will find a wide range of sizes to fit all bodies in new and innovative styles and designs. Currently we will have only women’s products because we believe it’s important to create a safe space for women to feel confident and free from the male gaze. Don’t worry guys there could be a potential Favourite Son in the future!

What gets you out of bed in the morning?

Coffee at Finlay’s. 
Coffee at Finlay’s. 
Coffee at Finlays.
But also the idea that we can go to work and help people better their lives by feeling confident, strong and beautiful. A hugely motivating aspect is through stocking sustainable products and promoting conscious consumerism we hope to create a more meaningful shopping experience. 

All the skin care and wellness products that will be stocked are vegan, cruelty free, organic and with recycled packaging. By selecting only these products we wish to contribute to the reduction of harmful chemicals that are prevalent in the industry and instead promote natural wellness based products.

What does a typical day look like for you?

Scout: At the moment it’s a workout in the morning, a business meeting and coffee at Finlay’s and then the workday starts at Favourite Daughter. I love days when we get new products in and we put them into our system. Little Harper has been the best help! She unboxes things, organises them into sizes and then scans them for me while I enter the data into the system. Sorry Finn, but she does a better job than you!

Finlay: hahaha that’s fine, she does a good job. I’m also at uni at the moment studying Arts and Commerce, so most of my work gets done in the afternoon and I found working out at night is best for me. We do love working out together but our schedules at the moment don’t completely match up.

Most memorable facepalm moment?

Scout: Hitting myself in the face with a resistance band because I didn’t wrap it around my foot properly. 
Yes, I 100% cried.

What’s the most rewarding thing about running your own business?

The most rewarding aspect so far has been the ability to be creative and to work together as a family to make our vision come true.

What’s the smartest business hack you use?!

Use your community! The people we have met so far have helped us so much! From showing us the ins and outs of the fashion industry, helping us decide the best software and connecting us to more people.

Favourite coffee haunt?

Shoutout to Finlay and Sons no 917 (obviously). All business meetings are taken exclusively there. Even when we aren’t working we are there for an iced long black and soldier eggs.

Guilty pleasure?

CHOCOLATE ALMONDS and watching ‘Say Yes To the Dress’. Will she go with the sweetheart neckline or the a-line fit and flare!?
Will her mum not like it? 
Will this episode make us cry? 
Such suspense!

Favourite Daughter is open now!

Monday 12-8 (when the night markets are on) 
Tuesday -Sat 9-5
Sunday 9-1

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Address: 908 Beaufort Street Inglewood 6052

Scout and Finn are having a welcome launch party on July 18th. A celebration of all their ‘Favourite’ things; drinks, nibbles and fashion.
We await the images of this now SOLD OUT event!

Want to read more about our local businesses on Beaufort Street?
For more local news and business interviews, please check out our blog and the Inglewood On Beaufort Facebook page for up to date information!

Inglewood opens our minds to Clear Mind Studio!

Welcome to the ‘Wood Karen and Craig!

As soon as Karen and Craig got in touch with Inglewood On Beaufort they introduced themselves and their new business, Clear Mind Studio, we were excited, because it was going to be a dedicated studio focussing on the cleansing of your mind as well as your body. And, the only open floatation tank in Perth!

Therefore, we wanted to find out more….

1// What is the business about? 
Clear Mind Studio is an ‘Urban Retreat for the Mind.’ A place where you can relax, unwind, and leave feeling like a better version of yourself.  

We are a wellness studio offering floatation therapy, infrared sauna, yoga, mat pilates, remedial massage and wellness workshops.  

We aim to create a mindful community by hosting weekly free community evenings.  

2// What is unique about your business?
We have a few unique features which we are excited about. There are many people that would like to try floating but have never tried it because they are claustrophobic or anxious. That’s when we decided to introduce an open float pool, which is a 2.5m diameter circular pool situated in it’s own private temperature and humidity-controlled room, so you get all the float pod benefits but there’s no lid to close. It’s big enough to fit two people, so you can float with your bestie in the same pool. We shipped it over from England, and it will be Perth’s only open float pool!  

We are the only studio in Perth to have both floatation therapy and a yoga studio.  I love floatation, but it always takes me 20 mins or so to get into the zone, and I thought why has no one combined yoga with floatation. In Shavasana, at the end of a yoga class, I feel so relaxed I don’t want to leave, wouldn’t it be great to just slip into a float pod instead of leaving.  

We also have an infrared yoga sauna, for all the hot yoga fans!

3// How did you get your idea or concept for the business?
In the last few years we have been on our own health and wellbeing journey. I found the only thing that really made me feel good was meditation and floatation. I tried to pursued Craig to buy a float tank for our house, but we would have to lose our spare bedroom! The idea grew arms and legs as we realised that instead of driving around the city floating, doing yoga, getting a massage, or infrared sauna in different places, we could create a wellness studio with everything under one roof.

We always wanted to have our own business. Craig used to work FIFO and it wasn’t really working out for our family life so when he was made redundant it was the perfect time to follow our dreams.  

4// How did you decide on your brand name ‘CLEAR MIND STUDIO’?
I kept a note in my phone and every time I thought of a name I wrote it down (I still have the list!). None of the names really stuck, then I heard someone talk about ‘clearing their mind’ and I thought it was perfect for our studio.  

5// What’s your story, tell us about yourselves?
Clear Mind is owned by my husband, Craig and I (Karen).  We’re originally from Scotland.  Craig moved to Perth 7 years ago to work in the oil and gas industry. A few months after he moved to Perth he came back to Europe for a holiday to Ibiza, and that’s where we met! He persuaded me to move to Perth to be with him.  I took a leap of faith and now we’ve been married almost 3 years (and I’ve been in Perth 5 years).  

When we’re not at the studio were usually out for breakfast or coffee in the local neighbourhood or hanging out with our golden retriever, Amber, who features heavily on our Instagram

6// Why Inglewood?
Inglewood is a great neighbourhood (and its close to our home).

It has an amazing community feel and there’s loads of awesome small businesses already in the area that compliment our biz. The Monday Night Market brings together so many people and we want to add to it by offering our free wellness talks to the community. We often think how lucky we are to be opening a business on Beaufort street. 

7// Describe your ideal customer? 
Me! I am our ideal customer! Stressed, anxious and in need of a pick me up both physically and mentally. 

8// What gets you out of bed in the morning?
Our dog, Amber, jumps on the bed at 5.55am every morning ‘cause she knows it’s walkies time. I’m definitely a morning person. I really struggle with events that involve being awake after 9.30pm.  

9// Most memorable facepalm moment?
I thought we would be open last December, then it moved to early March, then late March, then April and now we finally have an opening date of 4th June.   I just didn’t consider how long the council would take to do their side of the paperwork.  In hindsight it’s kinda amusing that I originally thought we’d open before Christmas. What was I thinking!? 

10// What’s the most rewarding thing about running your own business?
Being your own boss and knowing that your decisions will make a difference (good or bad!). The best thing is knowing that you are offering the community something that could make their lives better. Owning your own infrared sauna is pretty cool too!

11// What’s the smartest business or life hack you use?!
Meditation! It changed my life.  You can start as easy as downloading an app for your phone with guided meditations to follow.  

Whenever I feel in a slump or feel like I have no creative energy I go for a float.  It helps me clear my thoughts and think up new ideas. 

An infrared sauna is a great pick up too, if you’re feeling a bit under the weather. 

At home our smartest hack is getting a weekly organic veg box delivered.  So, even when we’ve been super busy working in the studio and haven’t had time for the weekly shop, we still have a fridge full of fruit and veg.  

12// Company’s mantra?
I wrote Clear Mind Studio’s Mission Statement pretty early on in the biz process: 
An Urban Retreat for the Mind.
A Peaceful Place to Escape to When Your Thoughts Feel Out of Sync. 
A Community Ready to Nourish Your Journey Towards Inner Peace and Calm.
A Place to Clear Your Mind, Gather Your Thoughts and Restore Your Glow, Leaving a Better You, Ready to Enrich the World Around You.  

13// Who is / are your role model(s)?
I really admire people who have quit their professional or corporate career to follow their dreams.  Therefore, when something isn’t aligning with them and they do something about it.  Most of our yoga teachers and staff have previous corporate backgrounds which they quit for a better life. 

14// Favourite coffee haunt? 
Ooooh That’s such a difficult question ‘cause I love coffee!’  I love Finlay and Sons for a coffee catch-up with friends or Betty and Dave’s for a quick takeaway coffee if we’re busy.  If it’s a post dog walk coffee, we like Cool Breeze at Riverside Gardens or Holly Rayes in Bassendean.  

15// Guilty pleasure?
Craig’s guilty pleasure is the chicken burger at Finlay and Sons.  We often have the ‘is it too early for a burger’ convo (If you’re wondering, the answer is no, ‘cause it’s on the breakfast menu!).  

I’m a burger fan too and we have been known to visit Hoodburger from time to time whilst working late in the studio.  It’s all about balance though – our days usually start with a green juice or smoothie. 

16// When does the business open? 
Our studio opens 4th June with a 2 weeks unlimited yoga for $60 special.  Our floatation therapy will open at the end of the month. 

After all that, who wouldn’t want to get in touch with Karen, Craig and the Clear Mind Studio gang? And, there are lots of ways to see what they are about and book a class.
Website
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email: craig@clearmindstudio.com

Clear Mind Studio
835 Beaufort Street
Inglewood

Going Krazy for new business Kustom Klaws

10 With… Kustom Klaws

Ever since we caught wind of a new business opening up the northern end of Beaufort Street, we were curious. The shop – one of the cutest shop fronts going – was always a shame being empty. Then, over the course of a weekend in April, it was PINK with beautiful black Art Deco features, we took a little bit more notice and decided to see just who this little pink shop belonged to. Inglewood, meet Kenjai from Kustom Klaws…

1// How long have you been in business?

Not long! Officially only 12 months. We’ve been running out of a beauty salon in Claremont for the last year and now it’s time for us to spread our wings and fly! In our short 12 months in business, we’ve quickly established ourselves as a multi-award winning, boutique salon. 

 2// Tell us about yourself – what is your background?

A lot of my clients know me from my time as a burlesque performer. I’m an international, multi-award winning burlesque performer. Until last year I was quite an active performer and have toured the world performing burlesque. 
Business life has kept me too busy for the stage, but I’m making a sneaky come back…. in fact, people can catch me in June, I’m one of the top 8 finalists competing for the Miss Burlesque WA State final at the Astor Theatre!
But by day… I was a sad little public servant until 2017 when I was made redundant. I took it as a sign from the heavens and decided to throw caution to the wind and follow my dreams to have my own little shop. I studied nights at the beauty academy and worked really hard. It’s been fun, exciting and terrifying, but I wouldn’t change a thing!

 3// What’s your business story?

I really love pretty nails and wanted to create a special little business that combines rad nails, with amazing service at a high quality. I think of our salon as a “sanctuary for women”, a pretty little space where they can escape the everyday stresses of work, life, kids or anything else. They can just come, relax, have a gossip, vent about their problems, laugh and then leave with rad nails! Our clients love the hang out, as much as they do the nails. 

 4// Why Inglewood? 

There was never any question about it! I’m an Inglewoodian, born and raised. I grew up all along Beaufort St, went to school at Inglewood primary and Mt Lawley high, and I own my apartment on Beaufort St. I love Beaufort St and Inglewood in general. So it was really important to me to bring my little boutique salon here. I wanted to be part of the local culture and help contribute to the local economy. I’m so proud to be a Beaufort St homeowner and now a Beaufort St business owner too!

 5// Can you describe your customers?

I’m what you’d call a “destination shop”, my clients come from all over Perth. From Rockingham to Yanchep and everywhere in between. We service women of all walks of life, all ages and styles. Because we do everything from simple mani’s to big crazy blingy acrylics, we really do have a diverse client base. 

 6// What gets you out of bed in the morning?

I believe in my little empire, I adore my clients and I love my job. I never have those days where I dread getting out of bed. I’m so blessed to be able to do what I do!

 7// How do you advertise your business? 

On the socials! Most of our advertising goes through social media. Instagram is where we really buzz because clients can see our work. Check out Kustom Klaws for yourself people – it will brighten up your daily scroll

 8// What does a typical day look like for you?

Nails, nails, nails! Everything from simple mani’s to blinged out crazy acrylics. We do it all. I do nails 6 days per week and behind the scenes business stuff 7 days a week. Building an empire never ends. 

 9// Most memorable facepalm moment?

Oh man… so many… perhaps one of the most recent was when I started painting our new shop. I got half way up the walls when it dawned on me… “oh how am I going to paint up these 4 meter high ceilings!!”. It never crossed my mind. Anyway painting was delayed until the scaffolding came in… I don’t know how I overlooked that! So our shop was half painted for a couple weeks until we got that organised! 

10// What’s the most rewarding thing about running your own business?

I get to do what I love every day. Life never feels like a chore and I’m so grateful for that! I love that we can positively impact a woman’s self-esteem and confidence. They always walk out with a little extra sass in their step!

11// What’s the most surprising thing about running your own business?

How little I actually knew about running my own business… I guess you don’t always know what running your own business actually means until you’re deep in it. I’ve had to work really hard at not only becoming an amazing nail stylist but also becoming a strong business woman. I feel like I’ve still got a long way to go before I’m truly queen of my empire, but I’m still learning and pushing myself every day. 

12// What’s the smartest thing you did for the first year of your business?

I took every learning opportunity I could. I went to every business course, summit, expo everything! Never stopped learning and trying to improve. Everything I’ve been to, has helped me in some way. I’m still new to business and still just figuring it out as I go.

13// Company’s motto?

BOSS nails for BOSS women!

14// Who is your role model(s)?

Lydia Kypros who owns Bronze Bombshell Beauty – the salon that I’ve been running my business out of the last 12 months. Lydia really embodies what a fantastic business owner and leader should be. I really didn’t realise how much she would influence me during my time there. When faced with decisions, I often think “what would Lydia do?”. I feel like if I can be half the leader she is to her team, then I’ll be doing ok. 

15// Favourite coffee haunt?!

Betty and Dave’s!, its right next to my apartment so I can be frequently found loitering there. But also our neighbours at Chef and Co, have kept us caffeined up during salon renovations. 

16// Guilty pleasure?

Boney M – don’t judge!

17// Your building is pretty amazing, was that a factor of moving in?

It ticked a lot of boxes for me. The location was right and the building was beautiful. Our salon is largely influenced by vintage styling so this little art deco shop is perfect for us. It’s how I always pictured our shop would be!

Kustom Klaws opened on May 1st and has already had a charity weekend event ‘Claws for Claws’ where the proceeds went to a cat charity, Cat Haven WA. Philanthropic, Burlesque performing Boss Lady! Go and support Kenjai and check out the Pedicure Garden in the shop – it’s amazing.

Kustom Klaws

1004 Beaufort St Inglewood
Opening hours:
Mon-Fri 9-9
Sat 10-5

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